Coca-Cola introduced its Cherry flavor to the Chinese market on March 10, but get this: its cans are adorned with billionaire Warren Buffett's face.
It turns out that the Oracle is quite popular in China and could help the brand's image.
The Atlanta company says it made a decision to feature a drawing of the billionaire investor on cans for the launch of Cherry Coke in the country.
Buffett's investment firm, Berkshire Hathaway Inc., owns 9.3 percent of Coca-Cola - a holding valued at about $17 billion.
And like in the U.S., Buffett is seen as "a non-corrupt, down-to-earth" kind of person in China, another selling point, Rein said.
The drinks giant is now tapping into Buffett's huge popularity among Chinese investors and consumers.
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"Warren Buffett is the financial god in China", Linda Steele (neé Lin Chongning), a founder of the Nebraska Chinese Association in Omaha, told the Omaha World Herald.
"People like Jack Ma and Warren Buffett have cult status due to their success", said Carter Chow, China CEO of marketing agency J Walter Thompson.
And an estimated 3,000 Chinese investors flocked to the Oracle of Omaha's hometown to attend Berkshire Hathaway's annual shareholders meeting past year.
"We honestly were surprised when Mr. Buffett agreed to the idea".
Buffett's appeal has attracted big money in China in the past.
Last year, Berkshire webcast its meeting for the first time, and provided simultaneous translation only in Mandarin.
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