Twitter Wants To Broadcast Live Videos All Day Long

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"Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter", said Noto.

The idea behind always-on video is that it'll give Twitter many more chances to sell valuable 15- and 30-second unskippable video ads.

It's an interesting but not entirely surprising move for the company, which began streaming National Football League games last September and garnered 3.5 million unique viewers. Soon Twitter games will be moved to Amazon's platform after a year of last's season's streaming rights.

The loss of National Football League games on Twitter is a huge blow to the company, but it did prove that it was capable of delivering quality live streams.

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Specific type of content beyond news, sports, and entertainment reporting - like scripted shows - was not revealed, although it appears the company intends to strictly focus on current events coverage. Of course this plan might take some time to achieve and according to Anthony Noto the social media platform has many more projects: "We're working on many, many things", "There's a lot in the pipeline".

California, April26:Twitter wants to air more live videos on its platform, and it wants to air them all day every day. Regardless, Noto stated that building the kind of content library that Twitter will need to actually be able to have 24/7 live video will take a while. Ultimately, Noto is hoping that Twitter's 24/7 live video service could become a network that has a mix of "of ultra-premium content and not-so-ultra-premium content", meaning that viewers can tune in for shows they're interested in, and then use Twitter TV as background noise for the rest of the day. "It caused people to come and see if we could deliver".

It has since signed multiple such partnerships, garnered more than 45 million viewers and 800+ hours of live streaming video in the process. It's likely that the company will announce some of its plans for its live 24/7 broadcast as NewFronts is where advertisers will hear pitches from major media companies. "I did that myself during the debates".

Is Twitter the new TV?

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